Floating sunglass company Rheos Nautical Eyewear has released new frame colors in their “Briny” collection; available for presale Jan. 1
CHARLESTON, S.C. - Charleston-based floating sunglasses brand Rheos Nautical Eyewear is releasing three new colorways to kick off 2022: Champagne, Evergreen and Midnight. They will be available for presale beginning Jan. 1 with a new colorway releasing each week. The full Briny collection, inspired by earthy tones with a saltwater twist, will be available late January at a price point of $65.
The frame colors will be offered on newly enhanced 2022 Rheos frames, including their best-selling Coopers, Wyecreeks, Washouts, Sapelos, Eddies and Waders.
The Champagne colorway, which is a glossy, sandy colored frame, will release for presale on Jan. 1 in honor of New Year’s Day and as a nod to toasting the new year. It will be available in the Wyecreeks, Washouts and Sapleos styles.
The Evergreen colorway, which is a glossy, forest green colored frame, will be available on Jan. 7. It will be available in the Coopers, Waders and Wyecreek styles.
The Midnight colorway, which is a glossy, deep sea blue colored frame, will be available on Jan. 13. It will be available in the Coopers, Eddies and Waders styles.
“We have big things in store for 2022 and we’re excited to kick off the new year with our Briny colorway collection,” said Becca Berton, co-founder and CMO of Rheos. “These rich, earthy colors are ideal for a winter release but designed for year-round wearability. We hope they’ll remind people that spending time outside isn’t just for the warmer months of the year – and of course you’ll have to protect your eyes while you’re out there."
This collection officially launches at the beginning of 2022. All three colorways and their respective styles will be available for presale and purchase at www.rheosgear.com.
ABOUT RHEOS NAUTICAL EYEWEAR
Founded by a husband-and-wife team out of Charleston, S.C, Rheos Nautical Eyewear designs floating sunglasses using featherlight frame material and signature Nylon Optic lenses. Since selling out the first two floating styles in 2016, Rheos has evolved into a collection of high-performance and stylish eyewear built for the water. Every detail of their selection of shades was designed for water activities, addressing the needs of fishermen, boaters, beachgoers and all other water-loving sportsmen and women. Rheos is available for purchase in affiliated stores, as well as online at www.rheosgear.com.