Rheos was created in 2016 by a husband and wife team living out of a 1981 Airstream (#vanlife). Becca turned to Jake and said, "You know, the most expensive part of our adventures is replacing your lost sunglasses."
What started as a series of sunken shades on the road turned into an idea for something better… and a whole lot lighter. The fact that our shades float is just the beginning.
Our story is the same as yours – we love life on the water.
We are paddlers, fishers, surfers, and mermaids-in-disguise. We didn’t just make floating sunglasses. We made the best sunglasses in the world… and then we made them float.
Our team is small but mighty. Based out of the coastal city of Charleston, SC, we need water to breathe.
"No man ever steps in the same river twice, for it’s not the same river and he’s not the same man." - Heraclitus. Rheos is the Greek word for river current. Just like our brand philosophy, a river is constantly flowing, constantly changing, and most importantly, it carves its own path.
As a member of 1% for the Planet, we promise to give back at least 1% of our annual revenue to nonprofits that support environmental causes.
We partner with local groups to advocate for our waterways, and as a team we regularly volunteer to keep our beaches and marshes clean.
JAKE, BECCA, & JAMIE BERTON
Co-Founders and Chief Lens Cleaners
Fulfillment and Customer Service
Marketing and Operations Manager
Chief Executive Pup