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Our Story

Born on the Water. Raised in Charleston.

Our story is the same as yours —

We love life on the water.


We are a family-owned business in Charleston, SC. Our team is small but mighty...we're paddlers, fishers, surfers, and mermaids-in-disguise. We launched in 2016 and have loved every minute of getting to share stories out on the water with you, the Rheos community. We believe the best of us comes to life out on the water, and we thrive on seeing you bring that to life. Like you, we feel most at home when surfing, fishing, kayaking, you name it. If there is a body of water nearby, we're there! But we want to be protected while we play.
Sun damage is up to four times more harmful when reflected off water's surface, yet only half of Americans wear sunglasses when near a body of water. Why? Fear of damage, sinking or loss because until now nice sunglasses just cost a lot.
That’s why we designed the best sunglasses for the water. No more sinking, no more breakage. Just adventure. We didn’t just make floating sunglasses. We made the best sunglasses in the world… and then we made them float. We made the whole line $55 because we also believe it's ok to shop premium as long as you don't overpay.

The Rheos River

"No man ever steps in the same river twice, for it’s not the same river and he’s not the same man." - Heraclitus. Rheos is the Greek word for river current. Just like our brand philosophy, a river is constantly flowing, constantly changing, and most importantly, it carves its own path. The brand is built on the philosophy of consistent reinvention and improvement.

Doing Good

We exist to serve as a voice for the water around us and all who love it. With headquarters in Charleston, SC, the Rheos team is committed to keeping our beloved Lowcountry beautiful. When we’re not on a board or boat, you can find us cleaning up the marshes and beaches with our local nonprofit partners. We partner with local groups to advocate for our waterways, and as a team we regularly volunteer to keep our beaches and marshes clean.