Like you, we feel most at home when surfing, fishing, kayaking, you name it. If there is a body of water nearby, we're there! But we want to be protected while we play.
Sun damage is up to four times more harmful when reflected off water's surface, yet only half of Americans wear sunglasses when near a body of water. Why? Fear of damage, sinking or loss. We believe your sunglasses should protect you and not the other way around.
That’s why we designed the best sunglasses for the water. No more sinking, no more breakage. Just adventure.Since launching in 2016, we’ve grown a strong community of fishers, paddlers, surfers and mermaids-in-disguise.
We are paddlers, fishers, surfers, and mermaids-in-disguise. We didn’t just make floating sunglasses. We made the best sunglasses in the world… and then we made them float.
Our team is small but mighty. Based out of the coastal city of Charleston, SC, we need water to breathe.
"No man ever steps in the same river twice, for it’s not the same river and he’s not the same man." - Heraclitus. Rheos is the Greek word for river current. Just like our brand philosophy, a river is constantly flowing, constantly changing, and most importantly, it carves its own path.
As a member of 1% for the Planet, we promise to give back at least 1% of our annual revenue to nonprofits that support environmental causes.
We partner with local groups to advocate for our waterways, and as a team we regularly volunteer to keep our beaches and marshes clean.
JAKE, BECCA, & JAMIE BERTON
Co-Founders and Chief Lens Cleaners
Fulfillment and Customer Service
Marketing and Operations Manager
Model and Chief Executive Pup