We love living life on the water and after losing one too many pairs of expensive shades on the water, a husband and wife team out of Charleston, S.C. decided to put an end to the problem. Since selling out of the first two floating styles in 2016, Rheos has evolved into a collection of high-performance and stylish eyewear built for the water.
rhe•os (greek): river current
"No man ever steps in the same river twice, for it’s not the same river and he’s not the same man." - Heraclitus. Rheos is the Greek word for river current. Just like our brand philosophy, a river is constantly flowing, constantly changing, and most importantly, it carves its own path. The brand is built on the philosophy of consistent reinvention and improvement.
We exist to serve as a voice for the water around us and all who love it. With headquarters in Charleston, SC, the Rheos team is committed to keeping our beloved Lowcountry beautiful. When we’re not on a board or boat, you can find us cleaning up the marshes and beaches with our local nonprofit partners.
We partner with Adopt-A-Highway, Charleston Waterkeeper, and Surfrider Foundation to strive towards a greener planet.
We support the South Carolina Aquarium Sea Turtle Care Center and Lowcountry Marine Mammal Network to protect local animals.
We work with organizations like Destiny's Community Cafe and Surfers Healing to create a lasting positive impact on our community.
Dollars and Doing
We give back a portion of every sale to protect our waterways. And we give our time, too. Founded by Patagonia's Yvon Chouinard, 1% for the Planet gives businesses the opportunity to make a positive impact. As a proud member, we promise to donate at least 1% of our total revenue to environmental nonprofits. Every single purchase helps defend our coastlines and waterways. We couldn’t do it without you.
For 17 years, a committed team of staff and volunteers have been operating behind-the-scenes in our Sea Turtle Care Center, a space which only supports a limited number of sea turtle patients.