The Anhingas frame namesake is one of the most versatile and fascinating coastal birds in the US, diving deep into the water to catch dinner and just as comfortable flying above. The dual-comfort nature of the "snake bird" is a nod to this new frame, which offers a sport fit and wears with enough style for an everyday carry. Rheos™ floating sunglasses are the only complete line of sunglasses that float in water with the same style and comfort as an everyday pair of shades.
Due to our specialty TPX® material, the frames are 20-30% lighter than standard sunglasses, which allows them to float without any additional buoys or bumpers. The lenses are polarized with 100% UV protection, including dual anti-scratch and anti-reflection layers. Whether you’re hanging out on the lake or floating on the surf, you can finally protect your eyes without worrying about losing your shades. You've never imagined sunglasses as light and comfortable as these!
WE CREATED SOMETHING THAT MAKES EVERY DAY ON THE WATER FLOAT BY WITHOUT A WORRY IN THE WORLD.
Our frames are made of the highly durable and ultra lightweight TPX® material. Due to its unique manufacturing process, these frames weigh approximately 30% less than the same component moulded in polycarbonate while maintaining a hyper-durable structure to ensure its comfort for long-term wear and floating capability. TPX® requires no drying before moulding and consequently suffers zero deterioration when in contact with water to maintain its durability over extended periods of time.
These frames weigh 30% less than their polycarbonate counterparts to ensure their comfort for long-term wear and floating capability.
ALL RHEOS LENSES HAVE PREMIUM POLARIZATION, UV PROTECTION, & DUAL ANTI-SCRATCH COATINGS
Why are polycarbonate lenses perfect for sports?
Polycarbonate is a thermoplastic that starts as a solid material in the form of small pellets. In a lens manufacturing process called injection molding, the pellets are heated to 500 degrees until they melt. Compressed in extreme pressure scenarios the lens is complete in less than five minutes. Because of this unique process, polycarbonate lenses are much more impact-resistant than both regular glass and other plastic lenses. These materials are relatively "soft" — which means they can absorb energy without lens fracturing. It is also the lightest lens material made and yet offers far greater impact resistance than glass or plastic.
- Premier impact-resistance: 10 times more impact resistant than other lenses
- Thin: About 20-25% thinner than plastic or glass lenses
- Lightweight: ~20% lighter than plastic lenses
- UV Protective: Polycarbonate lenses offer inherent ultraviolet protection without needing additional special coating
- Scratch-resistant: Although no lens is scratch proof, our polycarbonate lenses come with a scratch-resistant finish to keep them clear as long as possible
Because of this unique process, polycarbonate lenses are much more impact-resistant than both regular glass and plastic lenses.
Why is UV protection important?
"Ultraviolet" means "beyond violet", violet being the color of the highest frequencies of visible light. The rays themselves can’t be seen but the harmful effects on your eyes is quite clear. These rays can also be up to twice as damaging when reflected off of surfaces such as snow and water.
How do polarized lenses work?
Light is made up of waves travelling in different directions. Vertical light is useful to the human eye; it helps us see. But when light strikes a flat surface like a lake, snow, or even your windshield it changes to horizontal light and creates a glare. Polarized sunglasses block horizontal light, so you don’t get the glare. And nobody likes glare. It’s juuust about that simple.
Our floating sunglasses help you get outside and make more memories outside!
Rheos is the Greek word for river current. A river is constantly flowing, constantly changing, and most importantly, it carves its own path. Looking back, it’s no wonder that is the only word that captures the essence of what the brand has become today.
July 2015, my now wife and I were itching to create a great business. We had both spent most of our careers helping other businesses tell their stories online. We were good at our jobs, and we loved our clients. But we wanted to make our own product, our own brand, something we cared about deeply.
We didn't want the biggest company, we wanted the best. The kind of business you refuse to sell because it's been in your family for decades.
We wanted to inspire others to live the life of their dreams while we lived our own. We had both chosen uncommon lifestyles that allowed us to travel the world while keeping our careers alive.
At the time, we didn't quite yet know what we were going to make, but we knew where we wanted it to go. We loved nothing more than being outside, trying new things, meeting new people. We knew we loved the sound of campfires...and crickets. That was just enough to know we wanted to make outdoor gear and find the name we were looking for: Rheos. It comes from an old Greek philosopher Heraclitus, "No man ever steps in the same river twice, for he's not the same man, and it's not the same river."
Now for our first gear design. Not only are sunglasses the first piece of gear you need as you step outside, through our research we learned one of the most monopolized industries in the world is eyewear. A single brand owns more than 80% of almost every vertical of the industry from design and manufacturing to retail and distribution. The founder is quoted on 60-Minutes saying "the illusion of competition is a powerful thing" (you can watch the full video on 60-Minutes here). While that is very true, we thought that actual competition might be a bit more appropriate for us as consumers.
We spent the next 6-months obsessing over every detail; researching, designing, breaking, remaking until we felt finally ready to launch the highest quality pair of shades at the most accessible pricing possible. Most of this development action happened from the road sitting in the living room (I guess we can call it that) of a 1981 Airstream Excella II. We traveled the country working on projects, meeting new people, taking in the sights all the while waiting to be ready to finally launch.
After our arrival back to home base in Atlanta, we launched our first true product line on March 22, 2016: the Lifestyle and Sport frames of our Rheos Gear Floating Sunglasses. Well, we sold out of our first full shipment in less than 60 days. Scrambling to restock and meet demand, we knew we had struck a chord with others who shared our passion both for high-quality/affordably-priced sunglasses (that float) as well as a relentless desire to explore without having to babysit the gear that was meant to protect us and not the other way around.
We are thrilled to have your help in growing this brand and we cherish every customer, every referral, and every opportunity to make more great products for water junkies in the future. Quite literally, it keeps us going. Through an efficient supply chain, we operate with our friends at the B2C accelerator in our hometown of Atlanta. We operate on the fundamentals of cash flow maintaining profitability through word-of-mouth and minimal marketing and advertising. It's the only way we know how to build the business we dreamed of steady as she goes and on our terms, away from the pressures of VC-funded operations.
We are as committed to making amazing sunglasses and outdoor water gear as we are to helping you, our fellow explorers, discover and carve your own path. We believe the biggest part of our job is helping you get outside more often because that is where the best of us comes to life whether it's a trek across the globe or the park across the street. After all, we don't stop playing because we grow old. We grow old because we stop playing. Our story is hardly just beginning as we still have lots to learn, and I can't wait to see where the next adventure leads or where we'll be years from now.
Rheos Gear is born in Atlanta, and we love to support our local communities. Don't hesitate to reach out if there is anything we can do for you. Now get outside and #lookaround!
“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” – Heraclitus