Bison Coolers started in the summer of 2011 as a father-son duo with the crazy idea of bringing high-quality, American-made coolers to the market. Five years later, Bison Coolers is still family-owned but has grown immensely. This is due to our customers that were willing to provide feedback and suggestions of how the Bison brand and products could grow. We take pride in our American-made coolers and so do our customers. This has been the true fuel of our growth. Our business is still run the same way was the day we started , with passion around producing quality products, offering unparalleled customer service and constantly challenging the status quo. Breaking it down to build it back up. Setting the pace, not keeping up with it. The Bison Cooler is a tribute to the hard-working American that deserves the escape from their daily grind. Our family-owned business is honored that you are considering our products and hope you become a part of the Bison Movement. Work Hard. Play Harder. 


It's the perfect everyday ice chest that engineered with thick insulated walls, a tight seal rubber gasket and a strong locking lid keep your food fresh and drinks ice cold.

It packs American-made quality with heavy duty rubber latches, durable self closing hindges more features (like custom lid graphics!) and a better value than anything on the market.

  Shop Bison Coolers and use code "RHEOSGEAR" to save 5%

A few more words from the team...

Perfect for... Fisherman. The thick pressure injected insulated walls, heavy duty gaskets and locking lids keep your ice cold for days while holding up to any abuse out on the boat or on the river.
Favorite Rheos Trail Notes blog post... Colorado Public Lands @sage_rising. Bison Coolers are the perfect companion on your next Colorado fly fishing trip. Use it for drinks then bring it home with your big catch .
Rheos Shades Pick: ”Eddies | Gunmetal | Gunmetal - The Eddies frame are our most popular fishing frame with full wrap wind and water protection and just enough vent protection to minimize fogging. With a variety of lens options for varying times of day for sight-fishing you can see why the river eddies are the perfect fit for any fisherman and feel right at home on any body of water.

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Bison Coolers in Action

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