The Watering Hole

How to take care of your sunglasses lenses

August 13, 2018

Your Rheos sunglasses are tough. Sometimes life is tougher. Here are a few tips to care for them and extend their life.

Why are sunglasses expensive?

July 24, 2018

Why are sunglasses expensive? We'll let you in on a little secret... they don't need to be. And if you're wondering why, here's a hint: Because adventure. Expensive shades get lost every single day, and many for no good reason.

Altamaha River Camping

July 09, 2018

Our good buddy Corey Robinson is always down for an adventure. Read up on his Altamaha River camping trip to see if this beautiful spot should top your own bucket list.

4th of July Gear and Apparel

June 25, 2018

There’s nothing that says the 4th of July more than grilling hot dogs, watching parades and fireworks, and most importantly, showing off our favorite stars and stripes. And since this year, the Fourth is on Wednesday, we don’t blame you for celebrating all week long. Just make sure you have all the right 4th of July gear and apparel to keep the party going.

Southern Sunglasses and Deep Sea Fishing

November 01, 2017

As a southern sunglasses company, we're as happy fly fishing the Chattahoochee River as we are deep sea fishing off the coast of Alabama. In fact, we recently took our floating sunglasses to Gulf Shores for a deep sea fishing trip that we'll always remember. Yes, there were amberjack. Yes, there were sharks. No, no one lost their shades.

Willow Creek Trail Big Sur

October 03, 2017

The Spanish called this area of the California Central Coast the "big country to the south." Not a great name, but when you see how the redwood groves, waterfalls and massive cliffs dramatically meet the Pacific Ocean there's no way you can nail it down to one thing. It's just uniquely Big Sur. Learn about Willow Creek Trail Big Sur from our friend Corey (@coreyxtwin).

What to Do in Telluride

May 10, 2017

Telluride is an extraordinary scenic wonderland surrounded by vast jagged peaks in southwest Colorado, which embodies a distinct culture as a hidden playground for skiers, hikers, bikers, adventurers and travelers. Hear from our friend Jake from @burchmorephoto about what to do in Telluride.

Best Fly Fishing Gear

April 28, 2017

The Best Fly Fishing Gear award went to our floating sunglasses as a top pick. With back-to-back wins here and with Active Junky fast on the heels of a Gear Junkie review as well, we'd say these frames are starting to make some noise!

Ruby Beach WA

March 30, 2017

The draw of Ruby Beach, WA is the beautiful moody weather and the natural goodness that includes unique marine life, one of a kind rock formations and plenty of places enjoy some Washington style outdoor therapy. Learn more about Ruby Beach from our friend Shelby (@handzmade).

Active Junky Review

March 14, 2017

An Active Junky Review is an authority in all things gear and adrenaline. That is why we are so proud to be included on their top picks for their Sunglasses Gift Guide. We couldn't help but blush when they started by saying, "Active Junky marveled at their nearly-weightless feel on the face with enough tension on the bows to stay put" and followed about the lenses with, "All our testers knew was the polarized lenses performed in strong and shattered lighting conditions." We've poured our heart and souls into making a sportsman's best piece of eyegear and it's exciting to hear it straight from the source that we've started the journey. Our work isn't done yet so let us know what YOU think!

Snoopers Rock Trail

February 22, 2017

When you're in Chattanooga, you're never far from getting outdoors. And by not too far, I mean 10 minutes outside the city. Don't pass it up. Nicknamed "Scenic City," Chattanooga is full of life and adventures for people who love to spent time in the nature. Learn more about Snoopers Rock Trail and other Chattanooga adventures from our friends Nat and Nicolai (@they.explore).

The American Alps

December 01, 2016

Deemed greater than Switzerland, North Cascade National Park shares the mountainous characteristics of its European cousin, but it's 100% an American treasure you can't miss. There's a reason it's nicknamed "The American Alps." Discover more about this mountainous gem from our friend Ryan (@basecamp360).

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